The data provide further confirmation of BMI 's views that improving broadband and affordable multimedia device availability will lead to strong demand for internet-based video content, driving up service providers' revenues.Agencija za Radio-Difuziju Crna Gora (ARDCG), the Broadcasting Agency of Montenegro, has published its latest quarterly data for the radio and television market. The agency again reports very strong growth for IPTV-based services, while demand for traditional cable, satellite and wireless-based offerings either remained flat or decreased slightly.
The data show that subscriptions to traditional cable TV and satellite DTH services are decreasing, a trend that began to make itself apparent in 2009 after incumbent telecoms operator Crnogorski Telekom began aggressively marketing its IPTV service, Extra TV, and now has approximately 40,000 subscribers after launching in December 2007. The incumbent is well positioned to deliver ...
In all, there were 111,613 subscribers to cable, MMDS wireless, direct-to-home (DTH) and IPTV services in Montenegro at the end of 2010, up by 4.1% quarter-on-quarter (q-o-q) and by 26.8% year-on-year (y-o-y). Subscribers of such services now greatly outnumber analogue terrestrial TV subscribers, with the agency reporting that advanced TV subscribers accounted for 61.8% of the market, versus 49% at the end of 2008.
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